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What is SWOT Analysis of Green Marketing about?

This document summarizes an article on green marketing that was published in the International Journal of Scientific Research and Management. It begins with an introduction discussing how globalization has led to environmental problems and increased consumer concern for the environment. This has led to the rise of green marketing strategies by companies. The document then discusses the evolution of green marketing over three phases. It also outlines some of the key reasons for the growth of green marketing

Author

Harsh Garg

Language

EN