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What is Conversion Rate Optimization Framework for Retail about?

This study develops a conversion rate optimization framework for digital retailers to enhance sales by identifying and influencing key customer touchpoints along the customer journey. The framework is tested through a case study of an Austrian subsidiary of an international sports retailer, demonstrating its practical applicability. Results indicate that the framework effectively identifies sales-influencing touchpoints and suggests marketing actions to optimize them for increased sales.

Author

thienphuongvu

Language

EN