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Wadhwani Ignite - Lesson Plan: Customer Identification & Need Validation Identify Customer Segments by sara.patil is a document available to read on EtoBox.
What is Wadhwani Ignite - Lesson Plan: Customer Identification & Need Validation Identify Customer Segments about?
The lesson plan for Module 2 of Wadhwani Ignite focuses on customer identification and need validation, specifically on identifying customer segments. It includes objectives such as understanding different business models (B2C, B2B, B2G), differentiating between buyers and users, and identifying primary and secondary customer segments. The session employs interactive lectures, group activities, and practical exercises to engage students in applying segmentation strategies in real-world contexts.
- Author
- sara.patil
- Language
- EN