Skip to content

Opening book details…

About this document

Implementation of Slowly Changing Dimension To Data Warehouse To Manage Marketing Campaigns in Banks by Nagesh Khandare is a document available to read on EtoBox.

Banks face the challenges of managing marketing campaign leads in its Data Warehouse. The introduction of Recency Frame has increased the difficulties of campaign management and data management. This paper illustrates the concept of slowly changing dimension and how it could be utilized in the Data Warehouse of banks.

Author
Nagesh Khandare
Language
EN