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What is Measuring Promotion Effectiveness about?
This document describes several methods for measuring the performance of promotion, including conducting evaluative research, measuring communication factors such as message and source, and using techniques such as experiments, surveys, and physiological tests. It also discusses the importance of conducting prior, concurrent, and post evaluations to determine the short-term and long-term effectiveness of promotional campaigns. Finally, it emphasizes the need to measure sales and performance.
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- ScribdTranslations
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- EN