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Self-Identity in Planned Behaviour Theory by zhangxuchao1121 is a document available to read on EtoBox.
The study investigates the role of self-identity and perceived importance within the Theory of Planned Behaviour (TPB) in predicting intentions to recycle food waste. Findings indicate that self-identity and perceived importance are distinct constructs, with self-identity explaining additional variance in recycling intentions beyond TPB components and perceived importance. The research challenges Fishbein and Ajzen
- Author
- zhangxuchao1121
- Language
- EN