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Strategic Planning and Integration Strategies by osama asad is a document available to read on EtoBox.
What is Strategic Planning and Integration Strategies about?
The document discusses various corporate strategies including intensive strategies (market penetration, market development, product development), integrative strategies (forward, backward, horizontal integration), diversification strategies (concentric, conglomerate, horizontal diversification), and defensive strategies (retrenchment, divestiture, liquidation). It provides guidelines for when each strategy may be applicable and discusses means for achieving strategies such as joint ventures.
- Author
- osama asad
- Language
- EN