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What is Gateway vs. Apple: Retail Strategies Compared about?

Gateway started as a direct PC seller without retail stores, but opened stores in the late 1990s where they helped customers configure PCs that were then built-to-order and shipped from factories. This strategy initially succeeded but then failed, and Gateway later closed stores and was acquired. In contrast, Apple has found great success since opening stores in 2001, where they carry inventory, and have over 300 stores worldwide generating about 15% of sales due to their consistent product designs with low

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PhD Scholar

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EN