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Online Shopping Intentions in Vietnam by Putri Martha Sika is a document available to read on EtoBox.

What is Online Shopping Intentions in Vietnam about?

This study examines the influence of security, individuality, reputation, and consumer attitudes on online shopping purchase intentions in Vietnam. It finds that security and reputation positively affect cognitive trust, while perceived risk negatively impacts consumer attitudes and purchase intentions. The research highlights the importance of understanding online transaction dynamics for businesses to enhance consumer trust and mitigate perceived risks.

Author

Putri Martha Sika

Language

EN