Can I read Marketing management : knowledge and skills on EtoBox?

Marketing management : knowledge and skills by Peter, J. Paul, Donnelly, Jr, James is a nonfiction available to read on EtoBox.

What is Marketing management : knowledge and skills about?

<p><P>Marketing Management, 9/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students&#8217; knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain successful marketing strategies. The six stage learning approach is the focus of the seven unique sections of the book. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout.</p>

Who reads Marketing management : knowledge and skills?

Author

Peter, J. Paul, Donnelly, Jr, James

Publisher

McGraw-Hill Irwin, c2009.

Published

2009

Language

EN

ISBN

9780073381138

Category

nonfiction

Subjects

Management, Business

Rating

4 / 5 (2 ratings)

Updated

2026-03-24