About this document
CRM Strategies and Technologies Overview by Tấn Nguyễn Thị Kim is a document available to read on EtoBox.
The key components of a CRM strategy are: 1) A customer management orientation that prioritizes customers and treats them differently based on needs. 2) Integration and alignment of organizational processes to implement customer management principles across departments. 3) Capture of customer information through technology to generate timely, actionable insights. 4) Implementation of the CRM strategy through a matrix of activities tailored for each stage of the customer lifecycle and each analytical or o
- Author
- Tấn Nguyễn Thị Kim
- Language
- EN