Can I read Consumer Culture Theory (Research in Consumer Behavior Book 16) on EtoBox?

Consumer Culture Theory (Research in Consumer Behavior Book 16) by John Schouten, John Schouten, Diane Martin, Russell W. Belk is a nonfiction available to read on EtoBox.

What is Consumer Culture Theory (Research in Consumer Behavior Book 16) about?

The chapters in this volume have been selected from the best papers presented at the 9th Annual Consumer Culture Theory Conference held at the home of Aalto University in Finland in June 2014. The theme of the conference was Mapping Consumer Culture. The diverse interpretive research and theory represented in this volume provides the reader with intellectually stimulating opportunities to examine the intersections between a variety of theories and methods that represent the cutting edge in consumer research. These studies draw on an array of qualitative methodologies including ethnography, netnography, narrative and visual analysis, phenomenology, and semiotics. The substantive topics represent crucial issues for our times including understanding and navigating cultural diversity and cultural perspectives on co-creating market value.

Who reads Consumer Culture Theory (Research in Consumer Behavior Book 16)?

Author

John Schouten, John Schouten, Diane Martin, Russell W. Belk

Publisher

Emerald Group Publishing Limited

Published

2014

Language

EN

ISBN

9781784411589

Category

nonfiction

Subjects

Economics, Business, Sales & Marketing