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What is Smaexp about?

The case study analyzes how Adidas successfully used social media to establish itself as a cricket brand in India, targeting young cricket fans through engaging content and interactive activities. The campaign resulted in over 3.2 million Facebook likes and a cricket community of more than 1 million fans, showcasing the effectiveness of social media marketing. Key learnings include understanding the target audience, selecting the right platform, and maintaining consistent engagement to build brand identity.

Author

en22204821

Language

EN