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The Elements of Persuasion : Use Storytelling to Pitch Better, Sell Faster & Win More Business by Richard Maxwell; Robert Dickman is a business book available to read on EtoBox.

What is The Elements of Persuasion : Use Storytelling to Pitch Better, Sell Faster & Win More Business about?

<p><p>every Great Leader Is A Great Storyteller, Says Harvard University Psychologist Howard Gardner. <p>according To Master Storytellers Richard Maxwell And Robert Dickman, Storytelling Is A Lot Like Running. Everyone Knows How To Do It, But Few Of Us Ever Break The Four-minute Mile. What Separates The Great Runners From The Rest? The Greats Know Not Only How To Hit Every Stride, But How Every Muscle Fits Together In That Stride So That No Effort Is Wasted And Their Goals Are Achieved. World-class Runners Know How To Run From The Inside Out. World-class Leaders Know How To Tell A Story From The Inside Out. <p>in <i>the Elements Of Persuasion</i>, Maxwell And Dickman Teach You How To Tell Stories Too. They Show You How Storytelling Relates To Every Industry And How Anyone Can Benefit From Its Power. <p>maxwell And Dickman Use Their Experiences&#8212;both In The Entertainment Industry And As Corporate Consultants&#8212;to Deliver A Formula For Winning Stories. All Successful Stories Have Five Basic Components&#58; The Passion With Which The Story Is Told, A Hero Who Leads Us Through The Story And Allows Us To See It Through His Or Her Eyes, An Antagonist Or Obstacle That The Hero Mu

Who reads The Elements of Persuasion : Use Storytelling to Pitch Better, Sell Faster & Win More Business?

Author

Richard Maxwell; Robert Dickman

Publisher

Harper Business

Published

2007

Language

EN

ISBN

9780061179037

Category

business

Subjects

Management, Business, Psychology

Rating

4.3 / 5 (65 ratings)

Updated

2026-03-14