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What is Servicescape about?

This study investigates the relationship between servicescape and sports attendance, highlighting the importance of controllable factors that influence consumer participation in sporting events. It identifies that many of these factors align with servicescape elements, which have been widely utilized in the hospitality industry. The research aims to provide insights for future empirical studies to further explore these variables and their impact on sports attendance.

Author

GabriellaSzuhár

Language

EN