About this document
6.marketing in Network Economy by estefany echeverria vallejo is a document available to read on EtoBox.
The document discusses marketing strategies within the context of the network economy, highlighting the changes and challenges faced by marketers in this new landscape. It emphasizes the importance of adapting marketing practices to leverage networked technologies and consumer behavior. The authors, Ravi S Achrol and Philip Kotler, provide insights into how organizations can effectively navigate this evolving environment.
- Author
- estefany echeverria vallejo
- Language
- EN