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What is Personal Selling in the Information Economy about?

This document discusses personal selling and opportunities in the information economy. It defines personal selling as a process of developing relationships by discovering customer needs, matching products to needs, and communicating benefits. It also emphasizes that personal selling should add value at each step through creative improvements and by treating customers with respect. The document suggests three prescriptions for success: adopt a marketing concept, value personal selling as a process, and becom

Author

Free Course

Language

EN