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Integrated Marketing Communication Steps by Zavier Zay Hodges is a document available to read on EtoBox.
What is Integrated Marketing Communication Steps about?
The document discusses integrated marketing communications and the promotion mix. It covers the major promotion tools of advertising, sales promotion, public relations, personal selling, and direct marketing. It also outlines the steps in developing effective communication, including identifying the target audience, determining objectives, designing the message, choosing media, selecting communicators, and collecting feedback. Additionally, it addresses setting the total promotion budget and factors such as
- Author
- Zavier Zay Hodges
- Language
- EN