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What is Service Quality about?

This document discusses a study on the impact of service quality on the brand image of private sector universities in Pakistan. The study aims to identify the relationship between service quality and brand image, and determine which service quality factors (tangibility, reliability, responsiveness, assurance, and empathy) most influence brand image. Data was collected through questionnaires distributed to students, parents, and teachers. The findings revealed that tangibility, assurance, and reliability hav

Author

Moghees Ali

Language

EN