About this document
Noun Phrases in Advertising English by petr.hans is a document available to read on EtoBox.
This document provides a formal description of two unusual features of the noun phrase in English print advertising: 1) Its ability to operate as an independent clause throughout an ad, including the headline, subhead, signature line, and text; and 2) Its complex premodifying structures characterized by abundant use of comparative/superlative adjectives, colorful compounds, and tendency to place the product/trade name in first position of lengthy designations, disrupting traditional adjective word order. Th
- Author
- petr.hans
- Language
- EN