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What is Influencer Role about?
This research investigates the factors influencing elderly engagement with financial technology, specifically mobile banking, emphasizing the role of social influence and digital literacy. The study finds that word-of-mouth and peer engagement significantly affect the perceived usefulness of m-banking among older adults, while their level of digital literacy moderates these relationships. The findings highlight the importance of social interactions in promoting technological adoption among the elderly, sugg
- Author
- innoveaters
- Language
- EN