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Document by frsffw is a document available to read on EtoBox.

This study investigates the influence of digital marketing on consumer purchase decisions at Amazon.com, Inc. It aims to understand consumer perceptions of online promotions, trust in platforms, and factors affecting purchase decisions through a descriptive research methodology. Findings suggest that digital marketing significantly impacts buying behavior, with convenience and trust being key drivers of e-commerce success.

Author

frsffw

Language

EN