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Factors Influencing Low Adoption of Mobile Banking in Underdeveloped Regions in Indonesia, Based On Modified Push-Pull-Mooring Theory by Mochammad Ridwan Ristyawan is a document available to read on EtoBox.
This study investigates the factors hindering mobile banking adoption in underdeveloped regions of Indonesia, utilizing a modified Push-Pull-Mooring (PPM) framework. Key findings indicate that perceived convenience, trust in government, and perceived risk significantly affect adoption rates, while low innovativeness has no impact. The research aims to provide insights for banks and the government to enhance mobile banking strategies in these areas, addressing unique socio-cultural and infrastructural challe
- Author
- Mochammad Ridwan Ristyawan
- Language
- EN