Can I read Perceptual Attitudinal and Behavioral Ou on EtoBox?

Perceptual Attitudinal and Behavioral Ou by AULIA KAMALIA is a document available to read on EtoBox.

What is Perceptual Attitudinal and Behavioral Ou about?

This article examines the impact of organization-public engagement on corporate social networking sites, highlighting its influence on perceived corporate authenticity, transparency, and relationship quality. The study provides empirical evidence that such engagement fosters positive relational and behavioral outcomes, including public advocacy. It emphasizes the importance of social media as a strategic communication tool for organizations to cultivate strong relationships with their publics.

Author

AULIA KAMALIA

Language

EN