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What is Strategic Marketing in Academic Quality about?

This document discusses quality and performance in academic education from the perspective of strategic marketing. It outlines the general and specific objectives of identifying key aspects of quality, performance, and the role of university marketing in academic education. The document also discusses the methodology used, including literature reviews. It then covers topics like the role of strategic marketing at universities, the decision process students go through to select a university, and defines qual

Author

Diana Elena

Language

EN