About this document
Sales & Channel Management in Digital Economy by KRITHIKA REDDY P is a document available to read on EtoBox.
The document outlines a course on Sales and Channel Management in the Digital Economy, presented by Prof. Hicham Kabbage at SP Jain School of Global Management. It covers key topics such as B2B and B2C marketing, the marketing mix, and the importance of sales channels, along with real-life case studies like IBM
- Author
- KRITHIKA REDDY P
- Language
- EN