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What is Market Opportunity Analysis: Buyer Behavior about?

This document provides an overview of factors that affect consumer buying behavior, including cultural, social, personal, and psychological factors. It discusses how culture, social class, family and social groups, age, occupation, lifestyle, personality, motivation, and perception can all influence consumer purchasing decisions. The learning objectives are to describe the factors affecting consumer behavior, explain the consumer decision process, and identify different types of buying behavior in consumer

Author

KJ Jones

Language

EN