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Overview of Third P Promotions by Vinay Raghavendran is a document available to read on EtoBox.
What is Overview of Third P Promotions about?
This document discusses the concept of the "third P" in marketing, which refers to promotional activities. It provides an overview of promotional strategies used by Big Bazaar, an Indian retail company, over a 12-month period. These strategies included both above-the-line activities like advertising and below-the-line activities such as public relations events.
- Author
- Vinay Raghavendran
- Language
- EN