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What is Big Data about?

This study explores the relationship between big data and firm performance, revealing a moderate positive correlation estimated at 0.38. It employs a mixed-methods approach, including a systematic literature review and meta-analysis, to assess the impact of big data on organizational performance while considering other influencing factors. The findings suggest that organizations can achieve competitive advantages through effective big data utilization, but performance is also affected by human capital and o

Author

7787230028

Language

EN