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What is Enhancing User Experience With A Generative AI Chatbot about?

This study investigates how perceived usability, enjoyment, and responsiveness of the generative AI chatbot ChatGPT influence user satisfaction and intentions to continue using it. Using structural equation modeling, the research finds that perceived usability and enjoyment significantly enhance satisfaction, while perceived attachment and satisfaction are crucial for continued usage. The findings suggest that AI developers should focus on creating user-centered interfaces to improve long-term user engageme

Author

cerulion

Language

EN