Can I read Customer Value Starvation Can Kill on EtoBox?

Customer Value Starvation Can Kill by Gautam Mahajan & Walter Vieira is a book available to read on EtoBox.

What is Customer Value Starvation Can Kill about?

Read Customer Value Starvation Can Kill , and make life easier for your customers and yourself, and win in the marketplace!! Customer value starvation is a common disease in companies, both small and large - which is difficult to diagnose. It is a silent killer, like many cancers. By the time it is diagnosed, it is generally late, sometimes, too late! Mahajan and Vieira have put their expertise together to show how companies overlook value starvation. This causes irritation and frustration to customers in their interaction with the company and its personnel - in person, on telephone, net or mail. The book identifies customer DNA (Do Not Annoy) factors, and suggests how to minimize complaints; ensure customer loyalty; and long term company profitability and success. Philip Kotler, the world's guru on marketing, said, " This book will help you think freshly about your business mission and success." Seven well-known experts on the subject... Half Title 2 Title Page 3 Copyright Page 4 Dedication 5 Description 6 Review 7 Contents 9 Acknowledgments 11 Foreword by Philip Kotler 12 Introduction 13 Preface 20 Observations on Customer Value Starvation 27 Section 1 Understanding Value Termin

Author

Gautam Mahajan & Walter Vieira

Publisher

Business Expert Press

Language

EN