Can I read Payback : Reaping the Rewards of Innovation on EtoBox?

Payback : Reaping the Rewards of Innovation by Andrew, James P., 1962-; Sirkin, Harold L; Butman, John; Boston Consulting Group is a book available to read on EtoBox.

What is Payback : Reaping the Rewards of Innovation about?

One of the constant challenges that companies face today is converting leading-edge intellectual property into cash. Payback, by Jim Andrew and Hal Sirkin of The Boston Consulting Group, offers a breakthrough framework for profiting from innovation which promises to become the gold standard for executives and managers (and everyday innovators) for years to come. The smartly designed and thoroughly tested approach demonstrates how to leverage five types of payback-Cash, Knowledge, Brand, Ecosystem, and Culture. The true value in this remarkably smart idea is that it offers a means and mindset to focus in sharply on payback-on doing only those new things that will provide a return on investment. Based on Andrew and Sirkin's work with hundreds of executives and innovators, and supported by the research and analysis efforts of a team of BCG consultants over a period of several years, the book is intended to be read by anyone who faces the challenge of bringing a new idea, product, service or project to life. Companies that create large paybacks over a long period of time are the ones we admire and emulate. They are the ones that can create opportunities for themselves, their employees,

Author

Andrew, James P., 1962-; Sirkin, Harold L; Butman, John; Boston Consulting Group

Publisher

Boston, Mass.: Harvard Business School Press

Published

2006

Language

EN

ISBN

9781422103135

Subjects

Management, Economics, Technology