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What is Adabi Consumer Industries Overview about?

Adabi Consumer Industries Sdn Bhd is the parent company of Adabi Group, which produces and markets food products under the Adabi brand name. It has grown significantly since 1984 from 25 employees and $2 million in annual sales to over 552 employees and $200 million in annual sales today. Adabi is committed to producing high quality halal products and has received several awards for this. It uses an undifferentiated marketing strategy to target the broad Malaysian market as most households use its products.

Author

fatin

Language

EN