About this document

Key Characteristics of FMCGs by Varun Reddy is a document available to read on EtoBox.

Fast-moving consumer goods (FMCG) are non-durable goods like packaged foods, drinks, and toiletries that are sold quickly and at low costs. They have short shelf lives due to high demand or deterioration. Packaging is critical for FMCGs to protect products, provide information to consumers, and attract customers. While profit margins are small per item, FMCGs are sold in large volumes, providing substantial cumulative profits. The growth of the internet and online communities has increased demand for FMCGs.

Author

Varun Reddy

Language

EN