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Customer Perception of Royal Enfield Bikes by Jerrie George is a document available to read on EtoBox.

What is Customer Perception of Royal Enfield Bikes about?

This project surveyed male respondents to identify customer perceptions of Royal Enfield bikes in India. It found that while the traditional Royal Enfield bullet remains popular, accounting for 2/3 of sales, many young riders prefer the modern bullet due to issues with maintenance costs and gear shifting problems with the older model. It also noted that high fuel prices are a concern for riders and the average cost of a Royal Enfield is 1.2 lakhs rupees, meaning they are purchased primarily by those with av

Author

Jerrie George

Language

EN