Can I read Overcoming Overmarketing Challenges on EtoBox?
Overcoming Overmarketing Challenges by Information Point Kapurthala is a document available to read on EtoBox.
What is Overcoming Overmarketing Challenges about?
The document discusses how overmarketing has led to customer alienation. It argues that the old "make and sell" dominant logic of maximizing profits by standardizing and mass producing goods has failed as customers have become more informed and networked. Marketing
- Author
- Information Point Kapurthala
- Language
- EN