About this document
BFJ 10 2011 0272 by daisyli318 is a document available to read on EtoBox.
This study investigates the external marketing factors influencing impulse buying behavior of snack foods among young consumers in cafeterias. A survey of 200 young individuals identified five distinct segments of impulsive buyers, including a new group focused on health and nutrition. The findings suggest that understanding these behaviors can help businesses enhance marketing strategies and inform public health policies regarding snack food consumption.
- Author
- daisyli318
- Language
- EN