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Understanding Cognitive Dissonance Theory by Mohsin Ali is a document available to read on EtoBox.
What is Understanding Cognitive Dissonance Theory about?
Cognitive Dissonance Theory proposes that holding two contradictory cognitions (beliefs) at the same time creates psychological tension that motivates us to resolve the dissonance. This can be done by changing our attitude to align with our behavior, increasing thoughts that support one cognition over the other, or reducing the importance of one cognition. Discrepant behavior that contradicts an attitude does not always lead to attitude change as there are multiple ways to reduce cognitive dissonance.
- Author
- Mohsin Ali
- Language
- EN