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This study investigates the consumption motivations of passengers at high-speed rail (HSR) stations in Taiwan, utilizing a mixed multiple-attribute decision-making model. Key findings indicate that station attributes and consumption environment factors significantly influence product attributes, with a focus on store location, commercial activities, product diversity, time pressure, and service convenience. The research aims to provide insights for enhancing commercial services and ensuring sustainable oper

Author
kkyadavmanit96
Language
EN

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