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Strategic Planning for New and Emerging Businesses : a Consulting Approach by Fry, Fred L.; Stoner, Charles R.; Weinzimmer, Laurence G. is a book available to read on EtoBox.
What is Strategic Planning for New and Emerging Businesses : a Consulting Approach about?
<P>Business is competitive in any arena, but for new companies and those undertaking high growth, stakes are exceptionally high. In an all-new edition of <i>Strategic Planning</i>, authors Fry, Stoner and Weinzimmer provide an entrepreneurial edge to the strategic planning process, offering a wealth of practical advice for emerging companies. Learn how growing organizations can use their small size as an advantage to reach customers more quickly and outperform the competition. The key to reducing risk and expanding opportunity, advise the authors, is creating a strategy for implementing change and setting an action plan for growth. Their latest work does just that - in a language anyone can understand. <P>The authors' expertise in strategic planning - and consulting to companies on the strategic planning process - comes shining through in this new edition. The result is a useful tool for small company executives and consultants alike. The practical tips and key insights provide a framework for managing change, and developing a mission that focuses on what really matters - customers. <br> <P><b>About the Author:</b> <P>Fred L. Fry, Charles R. Stoner, and Laurence G. Weinzimmer all
- Author
- Fry, Fred L.; Stoner, Charles R.; Weinzimmer, Laurence G.
- Publisher
- Kaplan Publishing
- Published
- 1999
- Language
- EN
- ISBN
- 9780585318790
- Subjects
- Business, Management
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