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What is Revitalizing Shan about?

Shan foods launched a smaller 25gm SKU of their masala brand which was very popular among lower income consumers in Pakistan, growing at 50% annually. However, this led to a decline in sales of their flagship 50gm single pack SKU. The project aims to determine why consumers shifted to the smaller pack, understand industry dynamics, and design a new marketing strategy to increase usage and frequency of the single pack SKU. Research methods will include focus groups, interviews, and retail studies in major ci

Author

sirfanalizaidi

Language

EN