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What is Bira 91 Taproom about?

Bira 91 Taprooms serve as innovation hubs for the brand, where new beers are co-created with consumer feedback collected digitally. Each week, a new beer is released from their microbreweries, enhancing the product pipeline based on consumer preferences. The Taprooms also offer unique beer-led experiences, including tastings and screenings of sports events.

Author

rajat

Language

EN