About this document
VSM Group: Strategic Insights and Challenges by ritusharma11 is a document available to read on EtoBox.
The VSM Group was formed through the acquisition of Electrolux-VSM AB by Industri Kapital in 1997. It focused on building strategic capabilities through its retailer partnerships. Over time, it expanded its brands to include Husqvarna Viking and acquired Pfaff, though integrating Pfaff posed challenges. More recently, it has worked to craft unique strategic positioning for its two core brands and balance their strategies through trial and error.
- Author
- ritusharma11
- Language
- EN