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What is CRM Value Chain and Customer Intimacy about?

The document discusses the customer relationship management (CRM) value chain. It describes CRM as a business strategy that integrates internal and external functions to create value for targeted customers profitably. The CRM value chain has five primary stages: customer portfolio analysis, customer intimacy, network development, value proposition development, and managing the customer lifecycle. It also has four supporting conditions: leadership and culture, data and IT, people, and processes. The goal of

Author

Nguyen Nhi

Language

EN