About this document
Tourism Marketing Plan Guidelines by yoeliyy is a document available to read on EtoBox.
This document outlines a performance task that requires students to create a simple marketing plan for a tourist destination or attraction. The marketing plan must include an overview, industry and competitor review, SWOT analysis, target audience, marketing mix (4Ps), objectives and SMART goals, and strategies and action plan. Students must follow the specified formatting guidelines and will be evaluated on the content, strategic steps, and organization of their marketing plan.
- Author
- yoeliyy
- Language
- EN