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What is Consumer Insights on Patanjali Products about?

Patanjali Ayurved Limited is an Indian FMCG company founded in 2006 that manufactures over 1000 Ayurvedic and herbal products. It has experienced rapid growth in recent years, with net sales reaching Rs. 5000 crores in 2015 and Rs. 10000 crores in 2016, making it one of the fastest growing FMCG companies in India. Patanjali competes directly with major FMCG companies by targeting specific product categories. Its growth is attributed to promotion by yoga guru Baba Ramdev, affordable prices, and high quality

Author

Randheer Rai

Language

EN