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Market Segmentation Strategies by deepakborntowin is a document available to read on EtoBox.

What is Market Segmentation Strategies about?

This document segments the automobile market based on age, gender, income, driving style, distance driven, and lifestyle. It identifies three segments: those aged 18-25 who are male with low income and calm, short distance driving; those aged 26-40 who are female with middle income, regular driving style within inner cities and focus on price; and those aged 41+ with high income, aggressive driving style between inner cities.

Author

deepakborntowin

Language

EN