About this document

Innovative Marketing for Barfi Movie by Utsuk Sharma is a document available to read on EtoBox.

The document discusses the marketing campaign for the Bollywood movies Barfi and Anjaana Anjaani. For Barfi, the makers launched an innovative interactive app on YouTube where users could ask the character Barfi to perform different actions. This was engaging and unique. Anjaana Anjaani was promoted in various cities in India at stores, malls and events. It received mostly negative reviews while Barfi received positive reviews for its story and performances.

Author

Utsuk Sharma

Language

EN