About this document
Vertical vs. Horizontal Marketing Explained by kristoffer_dawis is a document available to read on EtoBox.
The document discusses the differences between vertical and horizontal marketing. Vertical marketing targets specific industries or demographic groups with tailored products and services. A bank example given is offering a debit card targeted to teens. Horizontal marketing uses broad, generic offerings that can appeal to a wide range of customers, such as a standard checking account. The key difference is that vertical marketing focuses on specific user needs within an industry/group, while horizontal marke
- Author
- kristoffer_dawis
- Language
- EN