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The One District One Product (ODOP) scheme in Uttar Pradesh, launched in 2018, aims to promote unique products from each district to foster local economic development and entrepreneurship. By providing financial support, branding, and market access, the scheme has revitalized traditional crafts and integrated rural production into national and global value chains. This study evaluates the economic impact of ODOP on income generation, MSME growth, and employment, while addressing implementation challenges ac

Author

drillngh

Language

EN